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Course Content
RGM defined
Profitable Revenue Growth Management by Design
14 Topics
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1 Quiz
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DNA Framework
6 Topics
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1 Quiz
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Integrated Business Planning
10 Topics
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1 Quiz
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Implementing RGM
RGM Phases
2 Topics
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1 Quiz
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Analytics
5 Topics
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1 Quiz
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Operating RGM
Operating RGM
1 Topic
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Leveraging the RGM Capability
4 Topics
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Process Rhythms and Routines
3 Topics
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1 Quiz
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Strategic RGM Phase I - Transform Value to Vision
Strategic RGM Phase I – Transform Value to Vision
1 Topic
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Strategic RGM Phase I - Value
Strategic RGM Phase I – Value
5 Topics
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1 Quiz
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Strategic RGM Phase I - Viable Vision
Strategic RGM Phase I – Viable Vision
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Viable Vision – the art of possible
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Strategic RGM Phase I - Market Assessment
Strategic RGM Phase I – Market Assessment
1 Topic
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Market Structure
4 Topics
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1 Quiz
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Competitive landscape
1 Topic
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Internal assessment
1 Topic
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Growth maps
2 Topics
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Pricing evolution
4 Topics
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1 Quiz
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Strategic RGM Phase I - Market Dynamics
Strategic RGM Phase I – Market Dynamics
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PESTLE model
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