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Course Content
Overview
Navigator
1 Topic
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Course introduction
2 Topics
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RGM defined
Profitable Revenue Growth Management by Design
6 Topics
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Integrated Business Planning
7 Topics
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Operating RGM
Process Rhythms and Routines
2 Topics
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Strategic RGM Phase I - Value
Strategic RGM Phase I – Value
3 Topics
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Strategic RGM Phase I - Viable Vision
Viable Vision – the art of possible
1 Topic
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Strategic RGM Phase I - Market Assessment
Strategic RGM Phase I – Market Assessment
1 Topic
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Pricing evolution
1 Topic
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Strategic RGM Phase I - Market Dynamics
PESTLE model
1 Topic
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Strategic RGM Phase III - Commercial policy
Strategic RGM Phase III – Commercial policy
1 Topic
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Commercial policy
1 Topic
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Strategic RGM Phase III - Assortment Planning
Strategic RGM Phase III – Assortment Planning
1 Topic
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Strategic RGM Phase III - Look of success
Strategic RGM Phase III – Look of success
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Precision RGM Phase V - Budgets
Budgets
1 Topic
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Precision RGM Phase V - Price,Pack architecture
Precision RGM Phase V – Price, Pack architecture
1 Topic
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Precision RGM Phase V - Price optimisation
Precision RGM Phase V – Price optimisation
1 Topic
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Price Optimisation
5 Topics
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Precision RGM Phase V - Promotion optimisation
Precision RGM Phase V – Promotion optimisation
1 Topic
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Promotion Optimisation
2 Topics
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