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Course Content
Overview
Navigator
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Course introduction
2 Topics
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RGM defined
Profitable Revenue Growth Management by Design
4 Topics
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Integrated Business Planning
1 Topic
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Strategic RGM Phase I - Value
Strategic RGM Phase I – Value
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Strategic RGM Phase I - Market Assessment
Strategic RGM Phase I – Market Assessment
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Strategic RGM Phase I - Market Dynamics
PESTLE model
1 Topic
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Strategic RGM Phase II - Category Strategy
Category Dynamics
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Strategic RGM Phase II - Brand Planning
Brand Planning & RGM
2 Topics
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Strategic RGM Phase II - Channel Strategy
Channel Strategy
1 Topic
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Strategic RGM Phase III - Commercial policy
Strategic RGM Phase III – Commercial policy
1 Topic
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Commercial policy
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Strategic RGM Phase III - Assortment Planning
Strategic RGM Phase III – Assortment Planning
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Assortment Management
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Strategic RGM Phase III - Look of success
Strategic RGM Phase III – Look of success
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Strategic Look of success
4 Topics
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Precision RGM Phase V - Price,Pack architecture
Precision RGM Phase V – Price, Pack architecture
1 Topic
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OBPPC
5 Topics
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Precision RGM Phase V - Price optimisation
Precision RGM Phase V – Price optimisation
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Price Optimisation
4 Topics
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