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Course Content
RGM defined
Profitable Revenue Growth Management by Design
13 Topics
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DNA Framework
3 Topics
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1 Quiz
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Integrated Business Planning
5 Topics
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Implementing RGM
RGM Phases
1 Topic
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Operating RGM
Operating RGM
1 Topic
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Leveraging the RGM Capability
4 Topics
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Process Rhythms and Routines
3 Topics
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1 Quiz
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Strategic RGM Phase I - Transform Value to Vision
Strategic RGM Phase I – Transform Value to Vision
1 Topic
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Strategic RGM Phase I - Value
Strategic RGM Phase I – Value
1 Topic
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Strategic RGM Phase I - Viable Vision
Strategic RGM Phase I – Viable Vision
1 Topic
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Viable Vision – the art of possible
2 Topics
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Strategic RGM Phase I - Market Assessment
Strategic RGM Phase I – Market Assessment
1 Topic
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Market Structure
1 Topic
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Pricing evolution
1 Topic
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Strategic RGM Phase I - Market Dynamics
Strategic RGM Phase I – Market Dynamics
1 Topic
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Strategic RGM Phase II - Define Go-to Market Strategy
Strategic RGM Phase II – Define Go-to Market Strategy
1 Topic
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Strategic RGM Phase II - Category Strategy
Strategic RGM Phase II – Category Strategy
1 Topic
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Strategic RGM Phase II - Brand Planning
Strategic RGM Phase II – Brand Planning
1 Topic
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Strategic RGM Phase II - Channel Strategy
Strategic RGM Phase II – Channel Strategy
1 Topic
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Strategic RGM Phase III - Configure demand landscape drivers
Strategic RGM Phase III – Configure demand landscape drivers
1 Topic
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