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Course Content
Overview
Navigator
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Course introduction
2 Topics
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RGM defined
Profitable Revenue Growth Management by Design
6 Topics
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Integrated Business Planning
10 Topics
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Operating RGM
Process Rhythms and Routines
2 Topics
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Strategic RGM Phase I - Value
Strategic RGM Phase I – Value
2 Topics
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Strategic RGM Phase I - Market Assessment
Strategic RGM Phase I – Market Assessment
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Pricing evolution
2 Topics
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Strategic RGM Phase II - Brand Planning
Brand Planning & RGM
2 Topics
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Strategic RGM Phase III - Assortment Management
Assortment Management
2 Topics
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Rationalization
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Precision RGM Phase V - Assortment Planning
Precision RGM Phase V – Assortment Planning
1 Topic
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Assortment Planning
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Precision RGM Phase V - Price,Pack architecture
Precision RGM Phase V – Price, Pack architecture
1 Topic
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OBPPC
1 Topic
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Precision RGM Phase V - Promotion optimisation
Precision RGM Phase V – Promotion optimisation
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Promotion Optimisation
2 Topics
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Precision RGM Phase VI - Shape demand & align measures of success
Precision RGM Phase VI – Shape demand & align measures of success
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Precision RGM Phase VI - Tactical Scenario Planning
Precision RGM Phase VI – Tactical Scenario Planning
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Tactical Scenario Planning
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