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Course Content
Overview
Navigator
1 Topic
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Course introduction
2 Topics
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RGM defined
Profitable Revenue Growth Management by Design
6 Topics
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DNA Framework
3 Topics
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Integrated Business Planning
2 Topics
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Operating RGM
Leveraging the RGM Capability
3 Topics
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Process Rhythms and Routines
2 Topics
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Strategic RGM Phase I - Value
Strategic RGM Phase I – Value
2 Topics
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Strategic RGM Phase I - Market Assessment
Strategic RGM Phase I – Market Assessment
1 Topic
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Strategic RGM Phase I - Market Dynamics
PESTLE model
1 Topic
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Strategic RGM Phase II - Category Strategy
Category Dynamics
1 Topic
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Strategic RGM Phase II - Brand Planning
Brand Planning & RGM
1 Topic
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Strategic RGM Phase II - Channel Strategy
Strategic RGM Phase II – Channel Strategy
1 Topic
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Strategic RGM Phase III - Commercial policy
Strategic RGM Phase III – Commercial policy
1 Topic
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Commercial policy
1 Topic
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Strategic RGM Phase III - Assortment Planning
Strategic RGM Phase III – Assortment Planning
1 Topic
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Strategic RGM Phase III - Look of success
Strategic RGM Phase III – Look of success
1 Topic
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Lesson Content
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Precision RGM Phase V - Price,Pack architecture
Precision RGM Phase V – Price, Pack architecture
1 Topic
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Precision RGM Phase V - Price optimisation
Precision RGM Phase V – Price optimisation
1 Topic
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Price Optimisation
5 Topics
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