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Course Content
Overview
Navigator
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Course introduction
2 Topics
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RGM defined
Profitable Revenue Growth Management by Design
4 Topics
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Strategic RGM Phase I - Value
Strategic RGM Phase I – Value
4 Topics
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Strategic RGM Phase I - Market Assessment
Strategic RGM Phase I – Market Assessment
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Growth maps
1 Topic
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Pricing evolution
2 Topics
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Strategic RGM Phase I - Market Dynamics
Strategic RGM Phase I – Market Dynamics
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PESTLE model
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Panels
1 Topic
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Strategic RGM Phase II - Category Strategy
Strategic RGM Phase II – Category Strategy
1 Topic
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Category Dynamics
6 Topics
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Strategic RGM Phase II - Brand Planning
Brand Planning & RGM
3 Topics
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Strategic RGM Phase II - Channel Strategy
Strategic RGM Phase II – Channel Strategy
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Channel Strategy
5 Topics
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Strategic RGM Phase III - Commercial policy
Strategic RGM Phase III – Commercial policy
1 Topic
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Commercial policy
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Strategic RGM Phase III - Assortment Planning
Strategic RGM Phase III – Assortment Planning
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Assortment Management
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Strategic RGM Phase III - Look of success
Strategic RGM Phase III – Look of success
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