Promotions Focus
Turn promotions from margin killers into a repeatable growth engine in just 90 days.
Promotions Focus is a targeted RGMi DNA assessment designed to rapidly upgrade how your organization plans, prices, executes, and evaluates promotions. Instead of looking at promotions in isolation, it connects Strategic RGM, Precision RGM, and Action RGM to show exactly where your promotion engine is leaking value — and how to fix it. By applying the RGMi DNA Process Map, you gain a clear view of how category strategy, brand planning, commercial policy, trade investment, and business planning either enable or constrain promotional performance.
The assessment gathers perspectives across functions and levels — Sales, Marketing, Finance, RGM, Supply Chain and more — in multiple languages. This allows you to see where views align, where they clash, and where gaps in skills, processes, and decision rights are holding back growth. The result is not just insight, but a practical 90‑day OKR‑driven plan and a ready‑to‑use playbook to help your teams execute with confidence and consistency.
A practical OKR roadmap & playbook
If you suspect your promotions could deliver more volume, value, and profit, read on to see how Promotions Focus can unlock that potential.
Why growth still feels harder than it should
Most organizations run a lot of promotions, but few truly know which ones create value and which quietly destroy it. Common symptoms include:
In short: promotions are often managed as isolated events, not as an integrated RGM capability. This leads to inconsistent results, wasted trade spend, operational strain, and missed growth opportunities.
A structured deep-dive across the RGMi DNASM Process Map
Promotions Focus directly addresses these issues by using the RGMi DNA Process Map to diagnose how promotions really work in your business — across strategy, planning, and execution.
Strategic RGM Where value is defined
Assess your strategic RGM dilemmas and market view — the choices that decide where growth should come from before a single plan is built.
Precision RGM Where value is planned
Examine how pricing, promotions, assortment, investment and route-to-market are planned — and how well they connect to IBP, budgets and long-range plans.
Action RGM Where value is delivered
Evaluate execution across functions and PPTDM enablers — People, Process, Technology, Data and Measures — so intent turns into measurable results.
The assessment explores your RGM dilemmas (Precision, Pricing & Investment, RTM, PPTDM), as well as core building blocks like Category Strategy, Brand Planning, Channel Strategy, Commercial Policy, Assortment, Price‑Pack Architecture, and Promotion Optimization. It then links these to executional realities in Demand Planning, Cost‑to‑Serve, Media and In‑Store Activation, Customer Engagement, and Trade Investment Management.
By collecting multiple viewpoints across functions, Promotions Focus reveals misalignments, maturity gaps, and hidden inhibitors to growth. From this, we co‑create a hypothesis of your current state, refine it with you, and translate it into a focused 90‑day OKR plan and playbook. The outcome: a clear, shared roadmap to run fewer, better promotions that protect margin, grow brand equity, and make better use of your existing capabilities.
Deliverables that turn insight into momentum
Your Promotions Focus hands your team a ready-to-run plan and the playbook to govern it.
Multi‑stakeholder RGM & promotions assessment
A structured, multi‑language questionnaire across functions to capture how your organization really experiences promotions.
Integrated view across Strategic, Precision & Action RGM
Insight into how strategy, planning, and execution connect — or disconnect — around promotions.
Promotion & trade investment capability map
A narrative diagnosis of strengths, gaps, and dilemmas across Promotion Optimization, Trade Investment Optimization, and Price Optimization.
Cross‑functional alignment insights
Clear visibility on where Sales, Marketing, Finance, RGM, and Supply Chain are aligned, misaligned, or working at cross‑purposes.
90‑day OKR‑driven improvement plan
A focused roadmap with concrete Objectives and Key Results to improve promotion performance within three months.
Implementation playbook
A practical guide to kick off, govern, and track your Promotions Focus project, including roles, cadence, and measures of success.
Partner‑ready hypotheses for deeper analytics
Hypothesis‑based growth recommendations you can take to your internal analytics teams or external partners for data‑driven validation.
Ready to turn promotions into a disciplined growth lever instead of a costly habit?
Start your Promotions Focus assessment now and get your 90‑day plan to better promotions in place.
Get Promotions Focus now