Built for your function
Role-specific RGM learning, roughly ten hours, €295 per persona — with a certification for every pathway completed.
Not everyone needs the whole ladder. A persona pathway takes the RGMi DNASM body of knowledge and shapes it around one role — so a pricing manager learns pricing, and a demand planner learns demand, in the language they already use.
Ten roles · €295 each · certified
Each pathway earns its own certification — held in perpetuity.
Pick the role that needs it most
Every pathway starts from RGMi Foundations and then goes deep on the decisions that role actually makes.
RGMi DNA for Executives
Set the growth agenda and hold the organisation to good growth across every function.
€295 excluding relevant taxes View pathway 02RGMi DNA for Commercial Managers
Build winning commercial strategies and improve profitability across the portfolio.
€295 excluding relevant taxes View pathway 03RGMi DNA for Sales & Key Account Managers
Execute strategies at the customer, and grow customer value with confidence.
€295 excluding relevant taxes View pathway 04RGMi DNA for Marketing Managers
Improve the ROI of campaigns and trade investments, brand to shopper.
€295 excluding relevant taxes View pathway 05RGMi DNA for Category Managers
Optimise category performance and customer outcomes with structured RGM thinking.
€295 excluding relevant taxes View pathway 06RGMi DNA for Channel Managers
Build effective channel strategies and partnerships that drive profitable growth.
€295 excluding relevant taxes View pathway 07RGMi DNA for Pricing Managers
Master pricing architecture, elasticity and promotional economics.
€295 excluding relevant taxes View pathway 08RGMi DNA for Finance Managers
Strengthen financial performance, trade investment and commercial decision-making.
€295 excluding relevant taxes View pathway 09RGMi DNA for Supply Chain Planners & Managers
Align supply, demand and inventory to serve growth efficiently.
€295 excluding relevant taxes View pathway 10RGMi DNA for Demand Planners
Shape and sense demand, and connect the plan to commercial reality.
€295 excluding relevant taxes View pathwayTen focused hours, one certification
- Role-specific learning shaped around the decisions your function actually makes.
- Roughly 10 hours of structured content — practical, not theoretical.
- A digital certification for the pathway, held in perpetuity and shareable on LinkedIn.
- €295 per persona, excluding relevant taxes.
Persona pathways do not include the RGM AI Assistant. A 1-year AI Assistant subscription is included with the full RGMi DNASM Subscription.
Equipping more than one role?
If several functions need RGM capability, the full RGMi DNASM Subscription is usually the better route — and it includes the AI Assistant.
Explore the subscription