RGMi for Channel Managers: Route-to-Market & Channel Strategy Mastery
Turn complex channel choices into a clear, profitable route-to-market in just 10 hours.
Channel Managers sit at the crossroads of strategy and execution. You decide how brands show up in retail, wholesale, e‑commerce, and small shops—and how shoppers actually experience them. RGMi for Channel Managers distils the RGMi DNASM Body of Knowledge into a focused, 10‑hour learning journey that helps you design and optimize channel strategies that truly work in the real world. No fluff, no overwhelm—just the essential tools and thinking you need to win in every channel.
Across omni-channel environments, shopper behaviour, price expectations, and cost-to-serve can vary dramatically. This course shows you how to structure your route-to-market, segment channels and customers, align with IBP, and manage trade investment so that every decision is grounded in value, not guesswork. You'll learn how to balance reach, cost, control, and customer experience to grow profitably and sustainably—by design. Complete the course and earn an RGMi Associate certificate that signals you can turn channel complexity into competitive advantage.
Earn your RGMi certificate
If you're responsible for how your brands reach shoppers, read on to see how this course can sharpen your channel strategy and your impact.
Many channels, unclear economics
Channel Managers face a constant squeeze:
Channel strategies that are hard to explain, harder to execute, and even harder to measure—while competitors quietly optimize their own routes-to-market.
From “we have many channels” to “we know why”
RGMi for Channel Managers is built precisely to close this gap. By focusing on the Customer & Channel stream of the RGMi DNASM, it gives you a structured way to:
- Understand shopper and customer dynamics by channel using OBPPC (Occasion—Brand—Pack—Price—Channel).
- Translate Strategic RGM and IBP direction into concrete route-to-market designs and channel roles.
- Use channel analysis, cost-to-serve, and trade investment thinking to prioritize where and how you play.
- Link channel strategy to Commercial Policy and Look of Success so that sales teams can execute consistently.
In 10 concentrated hours, you move from "we have many channels" to "we know exactly how and why we play in each channel—and how it grows profitable revenue."
A 10-hour, certification-bearing course
Practical, concise, and immediately applicable to your IBP and S&OP cycles.
Clear Channel & RTM Frameworks
— Practical models to design and refine your route-to-market across retail, wholesale, e‑commerce, and small shops.
OBPPC Applied to Channels
— A concrete way to align occasions, brands, packs, prices, and channels for better assortment and pricing decisions.
Channel & Customer Segmentation Tools
— Criteria and methods to segment channels and customers for differentiated strategies and terms.
Cost-to-Serve & Trade Investment Lens
— A structured view of channel profitability, investment priorities, and where to pull back or double down.
Connection to IBP & Commercial Policy
— Guidance on how channel strategy feeds Integrated Business Planning and shapes Commercial Policy.
Look of Success by Channel
— Principles to define what "good" looks like in different formats, on- and offline, for consistent execution.
10-Hour, Self-Paced Online Course
— Focused, gamified learning designed not to overwhelm busy Channel Managers.
RGMi Associate Certification
— A recognized credential demonstrating your capability in RGM-driven channel and route-to-market strategy.
Ready to turn your channel landscape into a deliberate, profitable route-to-market?
Enrol now and earn your RGMi certificate.
Enrol now