RGMi for Category Managers: Master Category Strategy in Just 10 Hours
Turn category data, shopper insight, and IBP into a winning, revenue‑driving playbook.
Category managers sit at the crossroads of consumer needs, shopper behavior, and commercial reality. You're expected to understand evolving demographics, segment markets, define category roles, and decide how to win in each segment — all while balancing everyday versus promoted demand, channel dynamics, and profitability. That's a lot to hold together, and traditional training rarely connects it into one coherent, practical system.
RGMi for Category Managers distills the RGMi DNASM Body of Knowledge into a focused, 10‑hour learning journey designed specifically for your role. You'll learn how to structure markets and categories, translate consumer and shopper insights into clear category strategies, and embed those strategies into Integrated Business Planning (IBP) and Revenue Growth Management (RGM). The content is concise, practical, and tailored to how category managers really work — not generic theory. Complete the course at your own pace, earn an RGMi certificate, and walk away with a sharper, more integrated way to drive sustainable, profitable category growth.
Earn your RGMi certificate
If you're ready to turn category plans into a clear, revenue‑driving advantage, read on.
Rich in data, short on a winning plan
Category managers often face:
Category plans that are hard to execute, misaligned with IBP, and vulnerable to competitors who manage price, promotion, assortment, and channels more systematically.
A clear, end-to-end category framework
This course gives category managers a clear, end‑to‑end framework to solve those challenges. By embedding RGMi DNASM into your daily work, you'll learn how to:
- Structure markets and categories using robust segmentation and OBPPC thinking.
- Define category roles and growth objectives that align with RGM and IBP.
- Balance everyday and promoted demand in a way that protects margin and builds loyalty.
- Collaborate more effectively with Marketing, Sales, Finance, and Supply Chain around a shared, data‑driven category strategy.
All of this is delivered in a concise, 10‑hour, self‑paced format — so you gain deep, practical capability without being overwhelmed.
A 10-hour, certification-bearing course
Practical, concise, and immediately applicable to your IBP and S&OP cycles.
Role‑specific RGMi curriculum (10 hours)
Focused learning tailored to category managers — no fluff, just what you need to win in your categories.
Market & category structuring tools
Practical ways to segment markets, define categories, and set clear category roles and objectives.
RGM‑ready category strategy skills
Learn to integrate pricing, promotions, assortment, and channel strategy into one coherent category plan.
Everyday vs. promoted demand playbook
Frameworks to decide the right split between base and promoted volume for sustainable growth.
Cross‑functional alignment with IBP
Understand how your category plans plug into Integrated Business Planning and drive better decisions across the business.
Recognized RGMi certificate
Demonstrate your expertise in Category Management within an RGM and IBP context.
Ready to elevate your category strategy in just 10 hours and earn your RGMi Category Manager certificate?
Enrol now and earn your RGMi certificate.
Enrol now