RGMi for Category Managers

Master Category Strategy in Just 10 Hours: Turn category data, shopper insight, and IBP into a winning, revenue‑driving playbook.

Category managers sit at the crossroads of consumer needs, shopper behavior, and commercial reality. You’re expected to understand evolving demographics, segment markets, define category roles, and decide how to win in each segment – all while balancing everyday versus promoted demand, channel dynamics, and profitability. That’s a lot to hold together, and traditional training rarely connects it into one coherent, practical system.

RGMi for Category Managers distills the RGMi DNA Body of Knowledge into a focused, 10‑hour learning journey designed specifically for your role. You’ll learn how to structure markets and categories, translate consumer and shopper insights into clear category strategies, and embed those strategies into Integrated Business Planning (IBP) and Revenue Growth Management (RGM). The content is concise, practical, and tailored to how category managers really work – not generic theory. Complete the course at your own pace, earn an RGMi certificate, and walk away with a sharper, more integrated way to drive sustainable, profitable category growth.