RGMi DNA for Demand Planners

Turn your demand plan into a growth engine, not just a supply signal.

Demand planners sit at the junction of supply chain, sales, marketing, finance, and the C‑suite. Yet most tools and processes still treat demand planning as a pure volume and capacity exercise. RGMi DNA for Demand Planners changes that by embedding Revenue Growth Management (RGM) principles directly into how you sense, segment, project, shape, and control demand.

In a focused, 10‑hour learning journey, you’ll discover how to move beyond “how much will we sell?” to “how should we grow, where, and at what value?” You’ll learn to distinguish and plan for regular vs. promoted demand, connect demand streams to strategic and tactical horizons, and use analytics to align your plan with profitable growth scenarios. The course is designed specifically for busy demand planners: practical, concise, and immediately applicable to your Integrated Business Planning (IBP) and S&OP cycles. Complete the course and earn an RGMi certificate that signals you can bridge demand planning and RGM to drive better decisions and better results.