RGM for Marketing Managers

Turn Consumer Insight into Profitable Growth: Connect your brand, category, and pricing decisions to a clear Revenue Growth Management playbook in just 10 hours.

Marketing leaders sit at the intersection of consumer desire and commercial reality. Yet too often, brand plans, assortments, and pricing strategies are built in isolation from Revenue Growth Management and Integrated Business Planning (IBP). The result? Great campaigns that don’t fully translate into sustainable, profitable growth.

RGMi’s RGM for Marketing Managers program is a focused, self‑paced, 10‑hour online course that shows you exactly how to plug Marketing into the RGMi DNA framework. You’ll learn how to use RGM to sharpen category and brand planning, design winning assortments, and build Occasion–Brand–Pack–Price architectures that serve the right consumer, with the right product, at the right price, in the right place – for the least cost to sell. You’ll also see how your decisions flow through IBP, influencing demand, trade investment, and long‑range planning.