RGMi Pricing Mastery for Pricing Managers

Master pricing, promotions, and elasticity in just 10 focused hours.

Pricing Managers sit at the heart of value creation. Yet most are forced to work with fragmented data, legacy “cost-plus” habits, and ad‑hoc promotion decisions that erode margin and confuse the market. RGMi Pricing Mastery for Pricing Managers gives you a structured, practical way to own the price and promotion agenda across Revenue Growth Management (RGM) and Integrated Business Planning (IBP).

In roughly 10 hours of targeted, self‑paced learning, you’ll deep dive into pricing strategy, price structure vs. price setting, elasticity, promotions, trade investment, and price-pack architecture – all framed within the RGMi DNA model. You’ll learn how to translate consumer and shopper value into optimal unpromoted and promoted prices, list and deal prices, and how to connect these to commercial policy and execution. The program is concise by design: no fluff, just the essential tools, concepts, and examples you need to drive sustainable, profitable growth by design. Complete the course and earn an RGMi certificate that validates your pricing expertise.