RGM for Sales & Key Account Managers

Turn every customer plan into profitable, repeatable growth in just 10 hours of focused learning.

Sales and Key Account Managers sit at the sharp end of revenue delivery. You own the customer relationship, the joint business plans, and the trade investment that makes or breaks your numbers. Yet too often, you’re asked to “sell more” without the clarity, tools, or cross‑functional support to grow profitably, sustainably, and by design.

RGMi’s RGM for Sales & Key Account Managers distils the RGMi DNA Body of Knowledge into a practical, 10‑hour, self‑paced journey built specifically for commercial leaders like you. You’ll learn how Revenue Growth Management and Integrated Business Planning (IBP) come together in the real world of negotiations, promotions, and trade terms—so you can shape better customer plans, not just execute them.

From channel strategy and route‑to‑market, to promotion and trade investment optimization, to look‑of‑success and in‑store execution, you’ll gain a clear, structured way to drive volume and value, not one at the expense of the other. Complete the course and earn an RGMi Associate certificate that proves you can deliver good growth for your customers and your business.