RGMi Pricing Mastery for Pricing Managers
Master pricing, promotions, and elasticity in just 10 focused hours.
Pricing Managers sit at the heart of value creation. Yet most are forced to work with fragmented data, legacy "cost-plus" habits, and ad‑hoc promotion decisions that erode margin and confuse the market. RGMi Pricing Mastery for Pricing Managers gives you a structured, practical way to own the price and promotion agenda across Revenue Growth Management (RGM) and Integrated Business Planning (IBP).
In roughly 10 hours of targeted, self‑paced learning, you'll deep dive into pricing strategy, price structure vs. price setting, elasticity, promotions, trade investment, and price-pack architecture — all framed within the RGMi DNASM model. You'll learn how to translate consumer and shopper value into optimal unpromoted and promoted prices, list and deal prices, and how to connect these to commercial policy and execution. The program is concise by design: no fluff, just the essential tools, concepts, and examples you need to drive sustainable, profitable growth by design. Complete the course and earn an RGMi certificate that validates your pricing expertise.
Earn your RGMi certificate
Read on to see how this focused program can transform your pricing decisions into a strategic growth engine.
Setting prices, without seeing the whole picture
Demystifying elasticity, promotions and trade investment
RGMi Pricing Mastery for Pricing Managers is built precisely to address these challenges. By grounding pricing in the RGMi DNASM framework, you learn to treat price as the numeric expression of value across the entire demand landscape — from consumers and shoppers to customers and shareholders. You'll move from cost-plus and "gut feel" to structured, value-based pricing that integrates seamlessly with RGM and IBP.
The course demystifies elasticity, promotions, and trade investment, showing you how to design price structures, set price points, and evaluate promotional depth and frequency using clear logic. Because the content is sliced specifically for the Pricing Manager persona into about 10 hours of learning, you gain deep, practical capability without being overwhelmed. You finish with a shared language to influence cross-functional decisions, and a certificate that signals your ability to drive good growth through pricing.
A 10-hour, certification-bearing course
Practical, concise, and immediately applicable to your IBP and S&OP cycles.
Persona-tailored curriculum (≈10 hours)
Focused content crafted specifically for Pricing Managers, so every module is directly relevant to your role.
End-to-end pricing framework
Understand and manage unpromoted, promoted, list, deal, and cost prices within a coherent financial stack.
Elasticity and promotion know‑how
Learn how value, utility, and shopper psychology drive elasticity, and how to set effective promotional price depths and frequencies.
Price structure & price setting skills
Design price waterfalls, define price components, and set optimal prices across packs and channels using RGM principles.
Integration with RGM & IBP
See how pricing fits into RGMi DNASM, commercial policy, trade investment, and the broader business planning process.
Recognized RGMi certification
Earn a certificate that validates your pricing capability and your understanding of RGM-driven value creation.
Ready to turn pricing into your most powerful growth lever?
Enrol now and earn your RGMi certificate.
Enrol now