RGM for Sales & Key Account Managers — Turn Every Customer Plan into Profitable Growth
Turn every customer plan into profitable, repeatable growth in just 10 hours of focused learning.
Sales and Key Account Managers sit at the sharp end of revenue delivery. You own the customer relationship, the joint business plans, and the trade investment that makes or breaks your numbers. Yet too often, you're asked to “sell more” without the clarity, tools, or cross‑functional support to grow profitably, sustainably, and by design.
RGMi's RGM for Sales & Key Account Managers distils the RGMi DNASM Body of Knowledge into a practical, 10‑hour, self‑paced journey built specifically for commercial leaders like you. You'll learn how Revenue Growth Management and Integrated Business Planning (IBP) come together in the real world of negotiations, promotions, and trade terms — so you can shape better customer plans, not just execute them.
From channel strategy and route‑to‑market, to promotion and trade investment optimization, to look‑of‑success and in‑store execution, you'll gain a clear, structured way to drive volume and value — not one at the expense of the other. Complete the course and earn an RGMi Associate certificate that proves you can deliver good growth for your customers and your business.
Earn your RGMi certificate
If you're ready to move from “pushing volume” to leading profitable customer growth, read on.
You work harder every year — for the same quality of growth
Targets keep rising, but the tools to grow profitably haven't kept pace. Sales & KAMs are left to bridge the gaps in front of the customer:
You work harder every year, but see limited improvement in quality of growth, predictability of results, or the strength of your customer relationships.
A structured way to plan, negotiate & execute
RGM for Sales & Key Account Managers is designed precisely to close these gaps. By embedding Revenue Growth Management into how you plan, negotiate, and execute with customers, you gain a structured way to:
- Build customer plans that align with both RGM strategy and IBP, so you're not fighting internal misalignment.
- Use promotions and trade investment as precision tools, not blunt instruments — to grow both volume and profit.
- Translate category, brand, and channel strategies into compelling, fact‑based customer proposals.
- Link look‑of‑success, planograms, and in‑store execution directly to your commercial objectives.
In short, the course gives you the language, logic, and tools to turn everyday sales activity into disciplined, profitable growth — without adding complexity or overwhelming your schedule.
A 10-hour, certification-bearing course
Focused, practical, and built to fit a busy commercial calendar.
10‑Hour, Self‑Paced Course for Sales & KAMs
Focused, practical content that fits into a busy commercial calendar.
How RGM & IBP Shape Customer Plans
See the full picture from strategy to execution — not just your piece of it.
Channel & Route‑to‑Market Insight
Put the right products in the right channels with the right service model.
Promotion & Trade Investment Optimization
Structure deals, depth, and frequency to protect margin and grow value.
Better Joint Business Planning & Negotiation
Turn data and RGM logic into compelling, win‑win customer stories.
Look‑of‑Success & In‑Store Execution
Ensure what you sell is visible, available, and compliant at the point of purchase.
RGMi Associate Certification
Formal recognition that you can drive good growth through Revenue Growth Management.
Ready to equip your Sales & Key Account Managers to deliver profitable, sustainable growth by design?
Enrol in RGM for Sales & Key Account Managers now and secure your RGMi Associate certification.
Enrol now