Solving the Growth Dilemma:
Why Integration Matters More Than Optimisation The things I learned about Growth the Hard Way When I first started working in growth strategy, I believed the problem was capability. If organisations just had better pricing models, better forecasts, or better plans, growth would follow.I was wrong. What I have learned over time is that most […]
Unlocking Good Growth With RGMi DNA
In today’s fast-changing business landscape, growth alone is no longer enough — what matters is good growth: growth that is profitable, purposeful, and sustainable.
What is Revenue Growth Management
Revenue Growth Management (RGM) refers to a strategic approach used by companies to optimize their revenues by effectively managing key elements such as pricing, promotions, assortment, and trade investments. It involves data-driven analysis and decision-making to balance volume growth with profitability, ensuring sustainable growth over time.
