Description
RGM Architecture Accelerator: Strategic Focus
Turn Scattered RGM Efforts Into a Single, Focused Plan for Good Growth
Strategic Focus
Strategic Focus is an intensive assessment that reveals how well your Revenue Growth Management (RGM) and Business Planning truly work together — and what to do next.
Using the RGMi DNA Process Map, we assess your organization across Strategic, Precision, and Action RGM to identify where strategy is clear, where execution is strong, and where opportunities for growth and profitability are being missed.
By engaging multiple functions and markets in their own language, Strategic Focus compares perspectives across Sales, Marketing, Finance, Supply Chain, Revenue Management and more. You gain a clear view of where teams are aligned, where they are not, and how those differences affect volume, value, and profit performance.
The outcome is more than a diagnostic. You receive a practical 90-day OKR plan and a ready-to-use implementation playbook that helps turn insights into action. Strategic Focus moves organizations beyond generic growth ambitions toward a precise, shared roadmap for profitable and sustainable growth.
Need Sharper Priorities, Faster Alignment, and a Clear 90-Day Plan?
Read on.
The Challenge
Most organizations are already “doing RGM.”
They run promotions. Adjust pricing. Invest in channels. Build annual plans.
Yet growth often feels harder than it should.
Common Challenges
Strategy, pricing, trade investment, and route-to-market decisions operate in silos.
Business Planning (IBP, budgets, and long-range planning) is disconnected from RGM.
Functions hold different views of the market, category, and growth opportunities.
Teams debate volume, value, and profit targets without a shared fact base.
Transformation initiatives stall because stakeholders disagree on priorities.
The result is often “bad growth” — volume without value, margin erosion, fragmented execution, and underutilized capabilities.
Leadership knows there is untapped potential within the business but lacks a structured, cross-functional way to identify where effort will have the greatest impact.
How Strategic Focus Solves This
Strategic Focus systematically evaluates how your organization performs across the full RGMi DNA Process Map.
From Strategic RGM dilemmas and market assessment through Precision RGM planning and Action RGM execution, we identify where growth opportunities are being constrained and where capabilities can be strengthened.
Through targeted assessments across functions and levels, Strategic Focus uncovers:
Alignment gaps between departments
Differences in perception across teams
Process bottlenecks limiting growth
Capability gaps affecting execution
Missed opportunities to integrate RGM, IBP, and DDAE
These findings are translated into a concise narrative diagnostic and a prioritized 90-day OKR plan, providing immediate clarity on what to focus on first and why.
Rather than generic best-practice recommendations, you receive a tailored view of your organization’s RGM and planning maturity, supported by a practical roadmap designed to create sustainable competitive advantage.
What You Receive
Comprehensive RGM & Planning Assessment
A deep-dive evaluation across Strategic, Precision, and Action RGM mapped against your business planning processes.
Multi-Perspective Insight
Structured input across Sales, Marketing, Finance, Supply Chain, Revenue Management, and other key functions to uncover alignment gaps and blind spots.
Narrative Diagnostic Report
Clear, story-driven findings covering growth opportunities, organizational barriers, market dynamics, and PPTDM (People, Process, Technology, Data, and Measures).
90-Day OKR Plan
A focused set of Objectives and Key Results designed to drive measurable improvements in volume, value, and profit.
Implementation Playbook
A practical guide to launching, governing, and tracking improvement initiatives internally.
Strategic RGM Roadmap
A prioritized view of capability, process, and skills investments required to accelerate sustainable growth.
Who This Is For
Strategic Focus is ideal for:
Commercial Leadership Teams
Revenue Growth Management Teams
Sales Directors and Category Leaders
Business Planning & IBP Teams
Market and Regional Leadership Teams
Organizations seeking stronger integration between planning and RGM
Expected Outcomes
After completing Strategic Focus, your organization will have:
✓ A shared view of growth priorities
✓ Clear alignment across functions
✓ Identified capability and process gaps
✓ A practical 90-day action plan
✓ Stronger integration between RGM and Business Planning
✓ A roadmap for sustainable, profitable growth
Ready to Turn Complexity Into Clarity?
Bring Strategic Focus into your organization and transform fragmented RGM efforts into a focused, actionable growth plan.
Get Strategic Focus today and start building your next 90 days of good growth.
