Your always-on RGM assistant
Instant access to practical Revenue Growth Management guidance, decision support and implementation help — trained on RGMi DNASM, not on the open internet.
Revenue Growth Management should not slow down because teams are waiting for answers. The RGMi DNASM AI bot helps your people move faster, align better, and execute with greater confidence — across pricing, promotions, route-to-market, finance, supply chain, trade investment and commercial execution.
This is not simply a chatbot. It is an always-on decision-enablement system, grounded in the same frameworks your teams are learning and executing against.
Concepts general AI has never seen
Trained on the RGMi DNA Body of Knowledge — not on whatever the internet happens to say about RGM.
Good decisions shouldn’t wait in a queue
Most organisations have the knowledge somewhere. It just isn’t available at the moment a decision gets made.
Decision lag, inconsistent answers across functions, and RGM capability that never quite converts into commercial outcomes.
General AI has never seen RGMi DNASM
RGMi DNASM is a unique approach to seamlessly merge Integrated Business Planning and Revenue Growth Management. We have invented concepts, models and formulations that exist nowhere else in the world — and our bot is trained on all of them.
RGMi DNA JourneySM
Our approach to frame and stage the RGM implementation.
RGMi DNA Process MapSM
A structured view on the components of RGM.
RGMi DNA Body of Knowledge
A one-stop reference for anything and everything RGM related.
RGMi DNASM AI bot
An increased-productivity tool to fast-track benefit realization, trained on the RGMi DNA Body of Knowledge.
RGMi DNA Value FrontierSM
Shows how growth stages are unlocked over time, in line with how RGM capability rolls out in the organization.
RGMi DNA Ways of WorkingSM
An operational process template for RGM in the context of IBP, including roles and responsibilities.
RGMi DNA Rollout RoadmapSM
A bootstrapped approach to implement RGM quickly — unlocking growth and benefits along the way, while learning is still in progress.
75 Ways to Grow
A structured and practical approach to unlocking growth.
Strategic Growth Cycles
Orients a company in one of four stages of growth, against either a demand- or supply-constrained environment.
MAGIC-RSM
A diagnostic and prescriptive analytic to tactically drive growth — and a key bridge between IBP and RGM.
Condensed Cost-to-Serve Model
How to build a rudimentary yet genuinely useful cost-to-serve view with very little information.
Viable Vision, the RGMi way
Our unique take on Theory of Constraints’ Viable Vision approach — framing growth strategically around the overall business objective function that measures growth holistically.
Customer Investment Matrix
A unique approach to isolate growth-efficiency opportunities in investment.
A general-purpose AI can summarise public thinking about revenue growth management. It cannot apply MAGIC-RSM, orient you on the Value FrontierSM, or walk your team through the Rollout RoadmapSM — because none of it exists in its training data. Ours is trained on the RGMi DNA Body of Knowledge, so the answers you get are grounded in the same frameworks your teams are learning and executing against.
From questions to decisions. From knowledge to action.
The AI assistant helps teams:
- Access practical RGM guidance in real time.
- Apply pricing, promotion and route-to-market principles faster.
- Reduce dependency on consultants for day-to-day decision support.
- Strengthen alignment between commercial, finance and supply teams.
- Improve consistency in strategic and operational decision-making.
- Accelerate execution across the Level-Up, Deliver and Accelerate stages.
This creates a stronger operating rhythm across the business, where decisions happen faster, with better clarity and less friction.
Measurable business impact
- Faster decision-making across teams.
- Improved pricing and promotional effectiveness.
- Reduced wasted trade spend and inefficiency.
- Stronger capability adoption across the organisation.
- Reduced time-to-benefit from RGM initiatives.
- Better execution of growth plans and strategic priorities.
Instead of waiting for support, teams gain an always-on partner that helps them move from uncertainty to action.
Always available. Always aligned. Always driving value.
Instant Expertise
Practical answers and proven frameworks in seconds, not weeks.
Actionable Guidance
Apply RGM principles to pricing, promotions, route-to-market and investment.
Cross-Functional Support
Aligned guidance for Sales, Marketing, Finance, Supply Chain and beyond.
Faster Decisions
Reduce decision lag and execute with greater confidence.
On your desktop. In your pocket.
The assistant installs straight from your browser as an app — no app store, no IT ticket, no separate download. Pin it to your dock or taskbar, or add it to your phone’s home screen, and it opens full-screen in one tap.
- Open it in your browser Sign in once on desktop or mobile — that’s the whole setup.
- Choose “Install” or “Add to Home Screen” Chrome, Edge and Safari all offer it from the address bar or share menu.
- Launch it like any other app Full-screen, no browser chrome, always one tap from the decision you’re about to make.
Ready to put RGMi DNASM in every conversation?
Put practical RGM guidance in every conversation — on every desktop and every phone in your team.
Get the RGM AI Assistant