Operational & Action Focus
Turn your RGM strategy into consistent, in‑market execution with a 90‑day plan your teams can actually run.
Many organizations have solid RGM strategies and capable planning teams, yet still struggle to see those plans show up reliably in the market. Promotions are launched, media is booked, trade investment is spent — but the impact on volume, value, and profit is uneven and hard to repeat. Operational & Action Focus is designed to close that last‑mile gap between plan and performance.
Built on the RGMi DNA Process Map, this assessment takes a deep dive into how your organization executes across Strategic RGM, Precision RGM, and especially Action RGM. It gathers input from multiple functions and markets — Sales, Marketing, Finance, Supply Chain, Revenue Management and more — in multiple languages, to reveal how aligned (or fragmented) your execution really is. By examining how you manage RGM dilemmas, trade investment, demand and supply planning, cost‑to‑serve, distribution, media and in‑store activation, it uncovers where value is generated, delivered, and collected well — and where it leaks. The outcome is a clear, focused 90‑day OKR plan and a practical playbook to help your teams execute with confidence and consistency.
A practical OKR roadmap & playbook
If your in‑market execution feels harder than it should — or delivers less than it could — read on to see how Operational & Action Focus can help you accelerate results.
Why growth still feels harder than it should
In practice, many businesses experience the same execution pains:
Value left on the table: campaigns that under‑deliver, promotions that erode margin, and teams that work hard but cannot reliably connect activity to profitable growth.
A structured deep-dive across the RGMi DNASM Process Map
Operational & Action Focus is built to diagnose and fix exactly these issues.
Strategic RGM Assessed for context Where value is defined
Assess your strategic RGM dilemmas and market view — the choices that decide where growth should come from before a single plan is built.
Precision RGM Assessed for context Where value is planned
Examine how pricing, promotions, assortment, investment and route-to-market are planned — and how well they connect to IBP, budgets and long-range plans.
Action RGM Primary focus Where value is delivered
Evaluate execution across functions and PPTDM enablers — People, Process, Technology, Data and Measures — so intent turns into measurable results.
Using the RGMi DNA Process Map as a structured lens, the assessment evaluates how you manage Action‑oriented RGM dilemmas (pricing & investment, RTM, inventory, PPTDM) in real operations. It compares perspectives across functions and regions to show where execution is aligned, where it conflicts, and where critical hand‑offs break down. The opportunity framework covers trade investment optimization and management, demand and supply planning, cost‑to‑serve, targets, planograms & merchandising, distribution, media and in‑store activation, and customer engagement — giving you a holistic view of how value is generated, delivered, and collected.
These insights are then translated into a concise narrative and a 90‑day OKR‑based plan, supported by a practical playbook. This gives your teams a clear, shared roadmap to tighten execution discipline, align PPTDM, and turn every activation, promotion, and customer interaction into more predictable, profitable outcomes.
Deliverables that turn insight into momentum
Your Operational & Action Focus hands your team a ready-to-run plan and the playbook to govern it.
Comprehensive Action RGM assessment
Deep‑dive into RGM dilemmas in Action, Pricing & Investment, RTM, Inventory, and PPTDM.
Cross‑functional, multi‑language insight
Consolidated views from Sales, Marketing, Finance, Supply Chain, and RGM to reveal alignment, gaps, and blind spots.
Execution opportunity framework across key domains
Structured evaluation of Trade Investment Optimization & Management, Demand & Supply Planning, Cost‑to‑Serve, Targets, Planograms & Merchandising, and Distribution.
Activation & engagement review
Clear view of how Media Activation, In‑Store Activation, and Customer Engagement translate into value delivery and collection.
PPTDM capability and veracity check
Assessment of People, IBP/DDAE/RGM processes, technology and its veracity, data foundations, and measures of success.
Narrative diagnostic report
Plain‑language description of your current state, execution strengths, and key inhibitors to growth.
90‑day OKR‑based improvement plan
A focused set of Objectives and Key Results to enhance operational and Action RGM performance within three months.
Practical implementation playbook
A ready‑to‑use guide to kick off, govern, and track your Operational & Action Focus improvement project.
Ready to turn your RGM plans into consistent, profitable execution in the market?
Bring Operational & Action Focus to your organisation and give every function a shared, prioritised roadmap.
Get Operational & Action Focus now