Assortment Focus
Turn your assortment from a complexity cost into a precision growth engine in just 90 days.
Assortment Focus is RGMi's accelerated deep‑dive into how your portfolio really performs across Strategic, Precision, and Action RGM — and what to do about it next. Using the RGMi DNA Process Map, we unpack how your category strategy, brand plans, channel choices, and price‑pack architecture translate into in‑market reality: what shoppers see, what customers buy, and where value is left on the table.
Because we don't rely on your internal data, we work hypothesis‑first. Through a structured, multi‑language assessment across functions — Sales, Marketing, Finance, Supply Chain, Revenue Management and more — we surface where views align, where they clash, and where execution breaks down. We then translate these insights into a focused 90‑day OKR plan and a practical playbook your teams can actually run with.
Assortment Focus sits in the Accelerate space of RGMi: it doesn't try to fix everything at once — it zeroes in on assortment and its connected RGM levers to unlock faster, measurable improvement.
A practical OKR roadmap & playbook
If you suspect your assortment could work harder for your growth ambitions, read on to see how Assortment Focus can give you clarity, alignment, and a concrete 90‑day path to better results.
Why growth still feels harder than it should
Most organizations know their assortment is critical, yet struggle to manage it as a true RGM lever:
The result: missed revenue, diluted margins, operational friction, and a lot of effort without a clear line of sight to growth.
A structured deep-dive across the RGMi DNASM Process Map
Assortment Focus tackles these pains by systematically connecting your assortment choices to the full RGMi DNA Process Map.
Strategic RGM Where value is defined
Assess your strategic RGM dilemmas and market view — the choices that decide where growth should come from before a single plan is built.
Precision RGM Where value is planned
Examine how pricing, promotions, assortment, investment and route-to-market are planned — and how well they connect to IBP, budgets and long-range plans.
Action RGM Where value is delivered
Evaluate execution across functions and PPTDM enablers — People, Process, Technology, Data and Measures — so intent turns into measurable results.
We start with the RGM dilemmas in Precision RGM — across Assortment, Price‑Pack Architecture, Pricing & Investment, Route‑to‑Market, and PPTDM — and explore how your teams currently navigate them. Through a structured assessment, we capture multiple viewpoints across functions and markets, in multiple languages, to reveal alignment, gaps, and blind spots.
We then synthesize these insights into a clear narrative of your current state and the key inhibitors to growth. From there, we co‑create a 90‑day OKR plan and a step‑by‑step playbook that link strategic intent (category, brand, channel, value, budget, look of success) to tactical execution (planograms, distribution, trade investment, price optimization, RTM optimization).
In short: Assortment Focus turns fragmented perspectives into a shared, actionable roadmap that makes your assortment simpler to manage and more powerful for growth.
Deliverables that turn insight into momentum
Your Assortment Focus hands your team a ready-to-run plan and the playbook to govern it.
Multi‑Stakeholder RGM & Assortment Assessment
A structured, multi‑language questionnaire across functions that maps perceptions on assortment, pricing, RTM, and PPTDM — revealing alignment, gaps, and hidden friction.
Narrative Diagnostic Across Key RGM Dimensions
Clear, non‑jargon narrative of your current state across: RGM Dilemmas (Precision, Pricing & Investment, RTM, PPTDM) Category Strategy, Brand Planning, Channel Strategy, Value, Budget, Look of Success Assortment & Price‑Pack Architecture Interaction, Price Optimization, RTM Optimization, Trade Investment Optimization Planograms & Merchandising, Distribution, Trade Investment Management PPTDM Process (RGM) & Measures of Success.
Focused 90‑Day OKR Plan
A concise set of Objectives and Key Results that translate insights into concrete actions to improve assortment‑driven volume, value, and profit.
Implementation Playbook
A practical guide to kick‑off, govern, and track the 90‑day project — including roles, cadence, and example activities to embed changes in day‑to‑day business planning.
Partner‑Ready Hypotheses for Deeper Analytics
Well‑framed growth hypotheses you can hand to internal analytics teams or external partners for data‑driven validation and sizing.
Ready to turn your assortment into a precision growth lever?
Start your Assortment Focus assessment now and get your tailored 90‑day RGM acceleration plan.
Get Assortment Focus now