Holistic IBP & RGM Focus through RGMi DNASM
Turn fragmented planning into a single, growth‑driving IBP & RGM engine in just 90 days.
Most organizations already have pieces of Revenue Growth Management and Integrated Business Planning in place — but they sit in silos, rely on inconsistent views of the market, and struggle to translate strategy into executable, profitable plans. "Holistic IBP & RGM Focus through RGMi DNA" is an in‑depth assessment that connects these pieces into one coherent system, anchored in the RGMi DNA Process Map across Strategic, Precision, and Action RGM.
By engaging multiple functions and markets in their own language, the assessment reveals how value is understood, planned, and executed from market assessment and category strategy, through pricing, promotions, and trade investment, all the way to demand, supply, and in‑store activation. You receive a clear narrative of your current reality, a focused 90‑day OKR plan, and a practical playbook to guide implementation. The result: a sharper, shared IBP & RGM focus that lifts constraints on growth and turns your planning process into a true driver of profitable, sustainable performance.
A practical OKR roadmap & playbook
Read on to see how this assessment pinpoints your IBP & RGM gaps and turns them into a concrete 90‑day acceleration plan.
Why growth still feels harder than it should
Growth is constrained by RGM capability and misalignment, not by market potential.
A structured deep-dive across the RGMi DNASM Process Map
Holistic IBP & RGM Focus through RGMi DNA" directly addresses these issues by using the RGMi DNA Process Map as a common language across your organization. The assessment systematically explores your RGM dilemmas in Strategy, Precision, Action, Pricing & Investment, RTM, Inventory, and PPTDM, alongside core planning elements such as market assessment, hierarchies, market dynamics, category and brand strategy, channel strategy, commercial policy, MAGIC‑R, price‑pack architecture, and tactical planning scenarios.
Strategic RGM Where value is defined
Assess your strategic RGM dilemmas and market view — the choices that decide where growth should come from before a single plan is built.
Precision RGM Where value is planned
Examine how pricing, promotions, assortment, investment and route-to-market are planned — and how well they connect to IBP, budgets and long-range plans.
Action RGM Where value is delivered
Evaluate execution across functions and PPTDM enablers — People, Process, Technology, Data and Measures — so intent turns into measurable results.
By collecting perspectives from multiple functions and markets, it exposes misalignments (for example, Sales vs. Supply Chain, or within Sales itself) and highlights where IBP is not fully leveraging RGM capabilities. These insights are then translated into a concise narrative, a prioritized 90‑day OKR plan, and a practical playbook. This gives you a clear, shared roadmap to embed RGM into IBP, align stakeholders around value, and move from fragmented efforts to a unified, growth‑driving planning system.
Deliverables that turn insight into momentum
Your Holistic IBP & RGM Focus through RGMi DNASM hands your team a ready-to-run plan and the playbook to govern it.
Multi‑view diagnostic across the business
Structured assessment of Strategic, Precision, and Action RGM across functions, markets, and languages to surface alignment and gaps.
End‑to‑end IBP & RGM lens
Deep dive into RGM dilemmas, market assessment, category and brand strategy, channel strategy, commercial policy, MAGIC‑R, and PPTDM.
Narrative insight report
Clear, non‑technical narrative describing your current IBP & RGM reality, strengths, constraints, and key inhibitors to growth.
Focused 90‑day OKR plan
A practical set of Objectives and Key Results to enhance IBP & RGM integration and unlock measurable improvements in volume, value, and profit.
Implementation playbook
A ready‑to‑use playbook to kick‑off, govern, and track your acceleration project, ensuring momentum and cross‑functional engagement.
Foundation for further acceleration
A fact‑based baseline that can be used to deepen work in specific RGM areas (e.g. pricing, promotion, RTM, trade investment optimization).
Ready to unify IBP and RGM and turn your planning process into a growth engine?
Start your Holistic IBP & RGM Focus assessment now and get your 90‑day acceleration plan in motion.
Get Holistic IBP & RGM Focus through RGMi DNASM now