Pricing & Commercial Focus
Turn pricing and commercial complexity into a 90‑day, results‑driven RGM game plan.
Pricing & Commercial Focus is an intensive, assessment‑led program that zeroes in on how you price, invest, and execute across the RGMi DNA Process Map. Instead of generic advice, you get a sharp, evidence‑based view of how Strategic RGM, Precision RGM, and Action RGM really work in your business — and where they silently hold back growth.
By engaging multiple functions and markets in their own language, the assessment surfaces how Sales, Marketing, Finance, and Supply Chain each see the world — and where those views align or clash. We unpack your RGM dilemmas across pricing, trade investment, route‑to‑market, category and brand planning, commercial policy, and execution. The result is a clear, narrative diagnosis plus a practical 90‑day OKR plan and playbook that your teams can start using immediately. You keep your data; we bring the questions, structure, and RGM expertise to help you accelerate value, volume, and profit — fast.
A practical OKR roadmap & playbook
If you suspect your pricing and commercial levers could work harder for you, read on to see how this focused assessment turns misalignment into measurable growth.
Why growth still feels harder than it should
Most organizations know pricing and trade investment matter, but struggle to connect strategy to execution:
Missed revenue, diluted margins, over or under investment in trade, and a lot of effort without a clear line of sight to growth.
A structured deep-dive across the RGMi DNASM Process Map
Pricing & Commercial Focus tackles these issues head‑on by using a structured, hypothesis‑based assessment grounded in RGMi DNA. Through targeted questions across functions and markets, we build a fact‑based hypothesis of your current RGM state and the key inhibitors to growth — without needing access to your internal data.
Strategic RGM Where value is defined
Assess your strategic RGM dilemmas and market view — the choices that decide where growth should come from before a single plan is built.
Precision RGM Where value is planned
Examine how pricing, promotions, assortment, investment and route-to-market are planned — and how well they connect to IBP, budgets and long-range plans.
Action RGM Where value is delivered
Evaluate execution across functions and PPTDM enablers — People, Process, Technology, Data and Measures — so intent turns into measurable results.
We then translate these insights into a clear narrative across all critical dimensions: from RGM dilemmas in Precision, Pricing & Investment, RTM, and PPTDM, through Category Strategy, Brand Planning, Channel Strategy, Commercial Policy, Value, Budget, Assortment, Price‑Pack Architecture, Price, RTM and Trade Investment Optimization, Cost‑to‑Serve, Media Activation, and Trade Investment Management. Finally, we convert diagnosis into action: a 90‑day OKR plan and a practical playbook that align your teams and give you a concrete path to better pricing, sharper investment, and stronger commercial outcomes.
Deliverables that turn insight into momentum
Your Pricing & Commercial Focus hands your team a ready-to-run plan and the playbook to govern it.
Multi‑view RGM Assessment
Structured questions across functions, markets, and languages to capture how your organization really operates in RGM and business planning.
Cross‑functional Insight Map
Clear visibility of where Sales, Marketing, Finance, and Supply Chain align, diverge, and where that impacts value, volume, and profit.
End‑to‑end RGM & Planning Diagnosis
Narrative findings across RGM dilemmas (Precision, PricingInvestment, RTM, PPTDM), Category & Brand Strategy, Channel Strategy, Commercial Policy, Value, Budget, Assortment, PPA, Price & RTM Optimization, Trade Investment Optimization & Management, Cost‑to‑Serve, Media Activation, and PPTDM measures of success.
90‑day OKR‑based Action Plan
A focused set of Objectives and Key Results to improve pricing and commercial performance within three months.
Implementation Playbook
A practical guide your teams can use to kick off, govern, and track the Pricing & Commercial Focus project.
Partner Pathways (Optional)
Connection to specialist partners who can work with your data to deepen analytics and execution where needed.
Ready to accelerate your pricing and commercial performance with a focused 90‑day plan?
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