Pricing & Channel Segmentation
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What are the key channels where shoppers are purchasing
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What is the right Price for the shopper
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What are optimal Brands within portfolio that fulfill the needs
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Understand what occasions / applications products are mainly consumed
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OBPPC defined
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The DNA Perspective: Occasion opportunities
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The DNA Perspective: Price, Pack architecture (PPA vs OBPPC)
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The DNA Perspective: Channel Strategy
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