RGM for Marketing Managers — Turn Consumer Insight into Profitable Growth

Connect your brand, category, and pricing decisions to a clear Revenue Growth Management playbook in just 10 hours.

Marketing leaders sit at the intersection of consumer desire and commercial reality. Yet too often, brand plans, assortments, and pricing strategies are built in isolation from Revenue Growth Management and Integrated Business Planning (IBP). The result? Great campaigns that don't fully translate into sustainable, profitable growth.

RGMi's RGM for Marketing Managers program is a focused, self‑paced, 10‑hour online course that shows you exactly how to plug Marketing into the RGMi DNASM framework. You'll learn how to use RGM to sharpen category and brand planning, design winning assortments, and build Occasion—Brand—Pack—Price architectures that serve the right consumer, with the right product, at the right price, in the right place — for the least cost to sell. You'll also see how your decisions flow through IBP, influencing demand, trade investment, and long‑range planning.

Complete the course and earn your RGMi Associate certification, signalling that you can connect marketing excellence with disciplined revenue growth.

Enrol now See what’s included

10hours of structured learning
Earn your RGMi certificate

If you're ready to make every marketing decision count for both the consumer and the P&L, read on.

The Growth Problem

Great campaigns, unclear commercial impact

Marketing managers are under pressure to:

Prove the commercial impact of brand and category plans, not just awareness and equity.

Translate consumer insight into assortments and price points that work across channels, customers, and occasions.

Align launches, media, and promotions with RGM and IBP cycles without adding complexity or workload.

Without a clear RGM lens, teams often:

Over‑ or under‑invest in packs, price points, and promotions.

Struggle to justify marketing choices in revenue and profit terms.

Miss opportunities to shape demand and category growth with customers and sales.

How this course helps

A practical, shared language for growth

This course is built specifically to close that gap. RGM for Marketing Managers takes the RGMi DNASM Body of Knowledge and distils only what Marketing needs to:

Embed RGM thinking into category and brand planning.
Design assortments and OBPPC (Occasion—Brand—Pack—Price—Channel) architectures that reflect real consumer needs and shopper behaviour.
Connect marketing choices to trade investment, demand planning, and IBP — without becoming a finance or supply chain expert.

In around 10 hours of structured, gamified learning, you gain a practical, shared language with RGM, Sales, and Finance, so your plans are easier to sell in internally and more powerful in market.

What You Get

A 10-hour, certification-bearing course

Practical, concise, and immediately applicable to your IBP and S&OP cycles.

RGM‑Ready Brand & Category Planning

Learn how to build brand and category plans that are explicitly linked to revenue, profit, and category growth objectives.

Assortment & OBPPC Architecture Skills

Translate consumer needs into winning Occasion—Brand—Pack—Price—Channel combinations and smarter assortment decisions.

Integrated View with IBP & RGM

Understand how your marketing choices influence demand planning, trade investment, and cost‑to‑sell within the RGMi DNASM framework.

Self‑Paced, 10‑Hour Gamified Learning

A concise, engaging online experience designed for busy marketing leaders — deep impact without overwhelm.

RGMi Associate Certification

Formal recognition that you can connect marketing strategy to disciplined Revenue Growth Management.

Ready to connect your marketing plans directly to sustainable, profitable growth?

Enroll in RGM for Marketing Managers now and secure your RGMi Associate certification.

Enrol now

Certification held in perpetuity.