RGM Institute

Strategic Focus — RGM Architecture Accelerator | RGMi
RGM Architecture Accelerator

Strategic Focus

Turn scattered RGM efforts into a single, focused plan for good growth.

Strategic Focus is an intensive assessment that reveals how well your Revenue Growth Management and Business Planning really work together — and what to do next. Using the RGMi DNASM Process Map, we deep-dive across Strategic, Precision and Action RGM to show where your strategy is clear, where execution is strong, and where value is leaking away.

You move from generic “we must grow” ambitions to a precise, shared roadmap for profitable, sustainable growth — by design, not by chance.

90 days to a shared plan
A practical OKR roadmap & playbook

If you need sharper priorities, faster alignment, and a concrete plan for the next 90 days — read on.

The Growth Problem

Already “doing RGM” — so why does growth feel harder than it should?

Most organisations are running promotions, adjusting prices, investing in channels and building plans. Yet the effort rarely converts into growth that’s easy to sustain.

Siloed decisions. Strategy, pricing, trade investment and route-to-market are handled separately.
Planning and RGM disconnected. IBP, budgets and long-range plans aren’t fully integrated with RGM.
No shared view. Functions don’t agree on the market, the category, or the real sources of growth.
No common fact base. Teams debate volume, value and profit targets without clear trade-offs.
Change initiatives stall. People aren’t aligned on what to fix first, or why it matters.
Under-used capability. Leadership senses more potential, but has no structured way to focus effort.
The cost

“Bad growth.” Value that’s hard to sustain, margin erosion, and a nagging sense that your capabilities and tools are working below their potential — because there’s no cross-functional way to focus effort where it truly moves the needle.

How Strategic Focus Helps

A structured deep-dive across the RGMi DNASM Process Map

Strategic Focus systematically assesses how your organisation performs across the whole process map — surfacing exactly where perceptions diverge (Sales vs. Supply Chain, or even within Sales itself) and where current ways of working constrain good growth. Those insights become a concise narrative and a prioritised 90-day OKR plan, so you know which levers to pull first.

01

Strategic RGM Primary focus Where value is defined

Assess your strategic RGM dilemmas and market view — the choices that decide where growth should come from before a single plan is built.

02

Precision RGM Assessed for context Where value is planned

Examine how pricing, promotions, assortment, investment and route-to-market are planned — and how well they connect to IBP, budgets and long-range plans.

03

Action RGM Assessed for context Where value is delivered

Evaluate execution across functions and PPTDM enablers — People, Process, Technology, Data and Measures — so intent turns into measurable results.

Instead of generic best practices, you get a tailored, organisation-specific view of your RGM and planning maturity — and a practical roadmap to build competitive advantage and integrate RGM with IBP and DDAE. Strategic Focus turns misalignment and complexity into clarity and action.

The Shift

From misalignment and complexity — to clarity and action

Silos across strategy, pricing & trade One shared, cross-functional plan
Debate without a common fact base Agreed trade-offs on volume, value & profit
Change initiatives that stall A prioritised 90-day OKR roadmap
“Bad growth” that’s hard to sustain Profitable, sustainable growth by design
What You Get

Six deliverables that turn insight into momentum

Strategic Focus isn’t just a diagnostic — it hands your team a ready-to-run plan and the playbook to govern it.

01

Comprehensive RGM & Planning Assessment

A deep-dive across Strategic RGM, mapped to your real business planning practices.

02

Multi-Perspective Insight

Structured input from Sales, Marketing, Finance, Supply Chain, RGM and others — each in their own language — highlighting alignment gaps and blind spots.

03

Narrative Diagnostic Report

Clear, story-driven findings across every key dimension — from RGM dilemmas and market dynamics to PPTDM (People, Process, Technology, Data, Measures).

04

90-Day OKR Plan

A focused set of Objectives and Key Results to drive improvement next quarter — linked directly to volume, value and profit.

05

Implementation Playbook

A practical guide to kick off, govern and track the project internally — so momentum turns into measurable change.

06

Strategic RGM Roadmap

A prioritised view of where to invest in skills, processes and capabilities to accelerate good growth.

Ready to turn RGM complexity into a clear 90-day plan for good growth?

Bring Strategic Focus to your organisation and give every function a shared, prioritised roadmap.

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A precise, shared roadmap — by design, not by chance.
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