Glossary
The Glossary below provides clear definitions of key terms used in Revenue Growth Management (RGM), helping you better understand essential concepts, strategies, and metrics that drive top-line growth and optimize profitability. This resource is designed to simplify complex RGM terminology, empowering businesses to make informed decisions on pricing, promotions, and product assortments.
D
Dealer Own Brand
A retailer may repackag and selle an existing product under its own brand as opposed to the brand of the manufacturer
Deep deal
A less frequent promotion of which the price is the much more reduced price as per the cycle price mandate
Distribution (demand)
The number of points-of-sale with sales as a percentage of the number of available points-of-sale
Distribution Center
A physical location that is used to stoe and move stock throught the supply chain network
Distribution whitespace
Point-of-sale that are available to shoppers in which the product is not listed
Durable goods
Goods shopper buy that last a reasonable amount of time, but would need replacement or maintenance. For example houses, cars and househoods goods like ladders or fridges
