Glossary
The Glossary below provides clear definitions of key terms used in Revenue Growth Management (RGM), helping you better understand essential concepts, strategies, and metrics that drive top-line growth and optimize profitability. This resource is designed to simplify complex RGM terminology, empowering businesses to make informed decisions on pricing, promotions, and product assortments.
E
Echelon
A layer in the supply chain between te manufacturer and the shopper. A collection of regional warehouses is an echelon
Economy competitor
Economy competitors typically provide a streamlined offering to the market at a lower price.
Elasticity of demand
A metric used to denote the percentage change in sales when increasing price by 1%
Elasticity of supply
The degree to which a product becomes more attracticve to supply if its price increase
