Glossary
The Glossary below provides clear definitions of key terms used in Revenue Growth Management (RGM), helping you better understand essential concepts, strategies, and metrics that drive top-line growth and optimize profitability. This resource is designed to simplify complex RGM terminology, empowering businesses to make informed decisions on pricing, promotions, and product assortments.
M
Mainstream competitor
Mainstream competitors make up the bulk of the market, is reasonably priced and fulfill the needs of a typical consumer.
Mandate
Contains the approved regular price, cycle and deep deal prices, as well a customer-banner specific regular price deals
Mid-point method
Uses the average of two values as the denominator when calculating the percentage change in the two values
