Glossary
The Glossary below provides clear definitions of key terms used in Revenue Growth Management (RGM), helping you better understand essential concepts, strategies, and metrics that drive top-line growth and optimize profitability. This resource is designed to simplify complex RGM terminology, empowering businesses to make informed decisions on pricing, promotions, and product assortments.
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Niche competitors
Niche competitors typically provide unique or additional features that command a higher price, but typically speak to a smaller portion of the market.
Numeric distribution
The percentage of the number points-of-sale that sold a product in relation to the number of points-of-sale that lists the product
Numeric price index
Numeric price indexing relates the price of a product or service to the rest of the market
