Glossary

The Glossary below provides clear definitions of key terms used in Revenue Growth Management (RGM), helping you better understand essential concepts, strategies, and metrics that drive top-line growth and optimize profitability. This resource is designed to simplify complex RGM terminology, empowering businesses to make informed decisions on pricing, promotions, and product assortments.

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GDP

Gross Domestic Product - e.g. GDP per captia

Geography

The geospacial area, a ring-fenced set of coordinates

Giffen good

A product for which demand increase when the price increase, i.e. has positive elasticity

Gondola

The end a row of shelves in a brick-and-mortar store

Gross Profit

Growth

The period-on-period change in a measure

GSR

Gross Sales Revenue

GSV

Gross Sales Value (list price x Volume)

GTN

Gross to Net Degradation

GTND

Gross to Net (Discount)

GTNF

Gross to Net (Free stock)

GTNM

Gross to Net (Margin Protection)

GTNO

Gross to Net (Other)

GTNP

Gross to Net (Promotions)

GTNR

Gross to Net (Rebates)

GTNT

Gross to Net (Trading Terms)

Glossary

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