Glossary

The Glossary below provides clear definitions of key terms used in Revenue Growth Management (RGM), helping you better understand essential concepts, strategies, and metrics that drive top-line growth and optimize profitability. This resource is designed to simplify complex RGM terminology, empowering businesses to make informed decisions on pricing, promotions, and product assortments.

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Week

WAPE

Weighted-Absolute-Percent-Error

Warehouse

A physical building in which products are stored

WCAP

Working Capital

Weighted distribution

Similar to numeric distribution, but sales are weighed by unit of measure

Weighted price index

Weighted price indexing incorporates the relative sizing of competitors into numeric price indices

Widget

See Product

WPL

Weighted average promoted lift

WPP

Weighted average promoted pice

WPPD

Weighted average promoted price depth

WRP

Weighted average regular price

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