Glossary
The Glossary below provides clear definitions of key terms used in Revenue Growth Management (RGM), helping you better understand essential concepts, strategies, and metrics that drive top-line growth and optimize profitability. This resource is designed to simplify complex RGM terminology, empowering businesses to make informed decisions on pricing, promotions, and product assortments.
O
Occasion
The calendar event associated with a time period, like Black Friday / or an event liking a brand or product to a consumer event, e.g. Meals away from home, On the Go, etc.
Omni-channel
A shopper focussed approach to ensure that the shopper has a consistent experience irrespective of the channel buying from, be it online, via social media, or brick-and-mortar stores
