Glossary

The Glossary below provides clear definitions of key terms used in Revenue Growth Management (RGM), helping you better understand essential concepts, strategies, and metrics that drive top-line growth and optimize profitability. This resource is designed to simplify complex RGM terminology, empowering businesses to make informed decisions on pricing, promotions, and product assortments.

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Rank

The numeric order of nodes in context of a measure

RCCP

Rough-cut Capacity Planning

REB

Rebate Spend

Reference price ladder

An ordered indexed listing of prices showing the price gap in relation to a reference product

REFP

Reference Price

Regular demand

The amount of products solds while not on promotion

Regular price

The amount asked for a product when it is not on promotion

Regular price elasticity

The impact on the non-promoted demand of a product when increasing the regular price by 1%

Replenishment

The manner in which a customer usually buys in stock to support sales

RET

Returns Units

RGM

Revenue Growth Management

RGMI

Revenue Growth Management Institute

RIFOT

Received in full in time

RLF

Resource Load Factory (see RCCP)

ROCE

Return on Capital Employed

ROI

Return on Investment

ROIC

Return on Invested Capital

ROPI

Return on promotion investment

ROTI

Return on trade investment

Route to market

The collection of channels and customers through which shoppers are served

RPC

Regular Price Change Flag

RPCD

Regular Price Change Depth

RPCF

Regular Price Change Frequency

RPE

Regular Price Elasticity

RPSP

Recommended Promoted Selling Price

RRSP

Recommended Retail Selling Price

RSCA

Return on Supply Chain Assets

RSP

Recommended Selling Price

RTM

Route To Market - channel sales

Run out

The process of selling off redundant or obsolete stock

RWC

Return on Working Capital

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